The Role of Customer Satisfaction in ISO 9001 Certification Processes


Customer satisfaction is vital for a business to continue thriving. Gone are the days when people barely knew other options as monopoly was the name of the game; with multiple competitors vying to get a dip from their wallets, the interest of today’s customers have become volatile as vapor on a hot summer day. Customer satisfaction is inarguably a key indicator of a business’ health.

Basically, more customers mean higher sales. The benefits of customer satisfaction, however, go far beyond the initial purchase; it creates resonance that can increase profits for your business. A Forbes.com article citing Larry Freed’s “Innovating Analytics” says that not only do businesses benefit from customer satisfaction through retention and product upsell, they also attract more customers through “word of mouth”, when customers talk positively about them in channels of wide coverage like social media.
http://www.isaregistrar.com/blog/the-role-of-customer-satisfaction-in-iso-9001-certification-processes/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s