To varying levels, business and trade have always worked following the principle of equivalent exchange. It was the principle behind bartering, and today, it is the principle behind the use of standardized currency to acquire products and services of commensurate value. In all cases, a deal must leave all parties satisfied— buyers must pay the appropriate amount of money for their purchase, and sellers must offer quality products and services. This is where standards like proper ISO 9001 certification come in.
According to the International Organization for Standardization, International Standards such as the one mentioned “bring technological, economic, and societal benefits”. This goes not only for the end customers but also for the businesses applying for the certification.